I’m Yo a Creative Director with a background in Advertising and Design, I studied in Milan and earned a graduate degree at VCU Brandcenter, Richmond, Virginia.
I worked globally in cities such as Milan, Caracas, Cambodia, and Los Angeles. Fluent in Italian, Spanish and English. I’m passionate about Modern Art and travel.
EXPERIENCE
BarkleyOKRP - Kansas City, MO
VP Creative Director | 2019 – Present
Lead creative development of enterprise-level campaigns across a portfolio including UnitedHealthcare / Surest, OPTUM, McCormick (Cholula) and new business. Own initiatives from concept through delivery, ensuring alignment to brand strategy, customer experience and business objectives. Set creative vision and identify opportunities for brand evolution across digital, social, content, experiential and retail ecosystems. Partner directly with senior marketing stakeholders to interpret complex business challenges and translate into compelling, insight-driven campaigns. Oversee and mentor multidisciplinary teams (writers, designers, ACDs), elevating craft, performance standards and creative culture. Drive new business and account growth through high-impact presentations and concept development.
The Marketing Arm - Playa Vista, CA
Associate Creative Director | 2015 – 2019
Led integrated, digital-first campaigns for Blue Diamond Growers, Mars Incorporated, A&E Networks and Lifetime. Directed end-to-end campaign development across social, digital and experiential platforms, ensuring strategic alignment and executional excellence. Translated marketing insights into compelling creative platforms, delivering high-quality content across channels. Managed and mentored creative teams while collaborating with cross-functional partners to deliver cohesive brand experiences.
Senior Creative Roles - Los Angeles, CA
(TBWA\Chiat\Day, Orci) | 2012 – 2015
Concepted and art directed campaigns for global brands including Honda, Acura, Infiniti, Nissan and Wells Fargo. Delivered integrated campaigns across TV, digital and brand platforms with a focus on cultural relevance and strong conceptual thinking. Built foundation in art direction, high-quality execution and multi-channel storytelling.
