The Lane to Greatness

In the 2016 Olympic games, Blue Diamond Almonds was an official sponsor of USA swimming. We worked with four time gold medalist Matt Grevers  to create the first-time ever, underwater 360 video with an Olympic athlete, using custom built rigs, we captured the exhilaration of racing a 100M Butterfly through his eyes in a video that reached more than 4.5 million people.

But then we went even deeper with a moving video that gave fans the chance to experience Matt’s journey, as if it were their own -- from learning to float, to joining Team USA.
With over 1,500 mentions surrounding the Olympics, Blue Diamond Almonds joined the conversation in an organic way.

LONG FORMAT VIDEO