Dairy CAN Help

We developed a series of spots for Dairy Farmers of America that highlight how everyday dairy products—like butter and cheese—are produced with sustainable practices on farms across the U.S. Each piece features a real dairy farmer alongside the Nerd Herd, DFA’s team of sustainability experts. The butter spot showcases carbon capture technology, while the cheese spot highlights solar energy generated directly on the farm. The campaign delivered over 560 million impressions, increasing overall brand awareness and driving stronger interest in DFA’s sustainability efforts. Notably, 80% of viewers reported feeling more positive about consuming dairy.

CASE STUDY