INIFINITI COPY

Create an exhibit of the color black without the 4 walls of a museum.
Each product to a specific kind of art and artist across multiple media, including a television program, short films online, a website, OOH, 3 page print ads, a DVD, and sponsored exhibit events including the Brooklyn Museum of Art.
Each ad was conceived to show the process and performance of an artist through multiple exposures. The reader was driven to the website where the live work of art could be experienced.

This was the agency’s largest campaign in both scale and volume of elements, requiring multiple rounds of approvals, mechanical and proofing.